What we did for the client
With Kalshi, we supported the production and creation of communication assets for Tyson Fury’s pre-fight advertising campaign that took place in Pattaya, Thailand.
Scaling the production
This project also marked one of Skyrise’s first larger pre-production builds. The shoot brought together a 10-person crew across production, creative direction, and post-production planning. With a campaign of this scale, the focus was not only on capturing strong footage, but making sure every part of the production had a clear purpose before the team arrived on set. That meant building a treatment, planning the visual direction, preparing around the training environment, and creating a structure that could support both the commercial piece and additional campaign assets. The production needed to feel organized without becoming too rigid. Tyson’s training environment was active, physical, and constantly moving, so the team had to be prepared while still staying flexible enough to adapt in real time.
From treatment to production
Before the shoot, the team built a visual treatment to define the direction of the campaign. The treatment focused on Tyson’s training environment, the pace of fight preparation, and the kind of movement we wanted the final piece to carry. It gave the crew a clear creative foundation before production started, while still leaving room to adapt to the real environment on the day. This became especially important because the shoot was built around real movement rather than staged scenes. The treatment gave the production a visual structure, but the team still had to move with the energy of the gym and capture moments as they happened.
Building around the environment
From the beginning, the focus was keeping the production as natural and uninterrupted as possible. Rather than over-structuring individual scenes, the shoot was built around Tyson’s real movement inside the gym environment capturing moments as they happened while adapting the camera work and pacing around the rhythm of the training itself. That approach shaped the visual language of the entire piece. The intensity comes less from heavy production setups and more from staying close to the movement already happening inside the space.
Capturing movement
A large part of the production approach centered around momentum. Heavy bag sequences, close-up training details, ring movement and reaction shots were all filmed with the pacing of the final edit already in mind. Every angle needed to contribute to the rhythm of the piece rather than function as isolated shots.
Structuring the edit
In post-production, the focus was keeping the pacing aggressive while making sure the commercial still felt grounded in Tyson’s world. The edit was built around movement first training sequences, ring pacing, close-up details and transitions that kept the momentum moving from beginning to end without overcomplicating the structure. As the commercial progresses, the Kalshi integration becomes more present naturally through Tyson’s delivery, training environment and final app reveal rather than feeling separated from the rest of the piece.
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